📌 Meta Business Suite — Account Limits Explained
Many freelancers, digital marketers, and agencies who manage Meta Ads (Facebook & Instagram Ads) often ask:
“How many Meta Business Accounts can I create or manage?”
The answer depends on two different limits: creation limits and management limits.
This article explains both, especially for people who manage other people’s businesses.
🔐 Main Meta Business Account Limits
1️⃣ Number of Business Accounts You Can Manage
A single personal Facebook account can typically manage up to:
25 Meta Business Accounts / Portfolios
“Manage” means:
- You are invited as Admin or Partner
- You have access to Pages, ad accounts, and assets
- You operate campaigns on behalf of the business owner
2️⃣ Number of Business Accounts You Can Create
A personal Facebook account is usually limited to creating:
2 Meta Business Accounts only
This limit applies even if you are an agency or freelancer.
👥 What This Means When Managing Client Businesses
Key point: If you manage other people’s businesses, the most important limit is the management limit, not the creation limit.
You do NOT need to create a new Business Account for every client.
Best practice:
- Clients create their own Business Account
- Clients invite you as Admin or Partner
- You manage ads without using up your creation limit
✅ Recommended Workflow for Freelancers & Agencies
- Ask the client to create a Meta Business Account (if they don’t have one)
- Request the Business Account ID
- Client invites you with Admin or Partner access
- Accept the invitation
- Check access to Pages, ad accounts, pixels, and assets
- Start running ads professionally
⚠️ Common Mistakes to Avoid
- Creating a new Business Account for every client
- Using your personal ad account for client ads
- Sharing passwords instead of access permissions
- Ignoring role-based access (Admin vs Partner)
📊 Quick Limit Comparison
| Limit Type | Typical Limit | Best Practice |
|---|---|---|
| Business Accounts You Can Create | 2 | Let clients create their own |
| Business Accounts You Can Manage | Up to 25 | Use invitations & partner access |
| Client Asset Access | Role-based | Admin or Partner permissions |
📝 Important Notes
- Limits may change depending on account trust and activity
- New Meta accounts may have lower limits initially
- If you hit a limit, use partner access instead
- Always follow Meta Business Suite best practices
🏁 Conclusion
- You can manage far more businesses than you can create
- Creation limit ≠ management limit
- Client-owned Business Accounts are the safest setup
- This workflow protects both you and your clients