Meta Ads Traffic Campaign for YouTube Channel Growth
📌 Meta Ads Traffic Campaign for YouTube Channel Growth
This portfolio showcases a Meta Ads Traffic campaign designed to increase YouTube video views and drive external traffic.
The campaign focused on generating cost-efficient link clicks while maintaining strong engagement and relevance.
👤 My Role
Digital Marketing Specialist | Meta Ads Campaign Manager
I managed the entire campaign lifecycle, from audience research and ad setup to optimization and performance monitoring.
🧩 Project Description
This campaign was created to support the growth of the Ngaji Selawat YouTube Channel.
The primary objective was Traffic (Link Clicks), optimized to increase external traffic to YouTube videos.
The campaign ran for 30 days and focused on audiences interested in Islamic content, religious videos, and spiritual education.
⚙️ Strategy & Execution
- Traffic campaign objective (Link Clicks optimization)
- Audience targeting based on interests and engagement behavior
- High-performing video creatives linked directly to YouTube
- Automatic placements across Facebook & Instagram
- Budget optimization to maintain low cost per click
- Daily monitoring and performance adjustments
📊 Campaign Results (30 Days)
| Metric | Result |
|---|---|
| Link Clicks | 512 |
| CTR | 2.18% |
| Cost per Link Click | Rp 71 |
| Campaign Duration | 30 Days |
The results demonstrate strong ad relevance, effective audience targeting, and efficient budget management.
🛠 Skills & Deliverables
- Digital Ad Campaign Management
- Paid Media Strategy
- Facebook & Instagram Advertising (Meta Ads)
- Traffic & Lead Generation
- Performance Optimization & Reporting
🏁 Conclusion
This project demonstrates my ability to run high-performing Meta Ads traffic campaigns for YouTube growth.
By combining strategic targeting, relevant creatives, and continuous optimization, I successfully increased channel visibility and external traffic.