✅ Why they’re likely to persist
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Strong market position and infrastructure
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Google controls a massive portion of the global search engine and digital advertising market.
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Meta’s business model is extremely ad-driven (Facebook, Instagram, WhatsApp all part of Meta’s ecosystem). For example, Meta reportedly plans to let brands use AI to fully create and target ads by end-2026.
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The overall digital advertising market is projected to grow in the near term. For example: the global digital advertising market size is expected to grow at ~15.4% CAGR from 2025–2030.
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Adaptation to changing technologies and business models
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Both platforms are evolving: Google Ads moving more into AI, automation, new ad formats.
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Meta Ads likewise shifting toward immersive, video/short-form formats, leveraging first-party data, AI.
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Since digital marketing continues to move online, mobile first, social/digital ad formats, it makes sense these platforms will remain relevant.
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Your use-case aligns
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Because you have an online store (Shopee) and plan to use Meta Ads & Google Ads, it’s helpful that these platforms are not only expected to persist but also to evolve — meaning your campaigns can keep using them (with updates).
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⚠️ Some caveats & what will change
While they’ll likely exist, “exist” doesn not mean “stay exactly the same”. Here are changes you should be ready for:
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Privacy / regulation pressures:
For example, new rules on political / targeted advertising in the EU are impacting Meta.
These kinds of regulatory, privacy, antitrust changes could force the platforms to alter how ads are delivered, how targeting works, etc. -
Automation and AI shift:
The way you run campaigns will evolve — less manual keyword bidding perhaps (especially on Google), more creative automation, more AI-driven placements. Search Engine People+1
You’ll need to keep up with the new tools/approaches rather than just using old methods. -
Format shifts:
Static ads may become less effective; immersive formats (video, AR), mobile-first experiences, short form content, are growing. DataFeedWatch+1 -
Competition and alternative platforms:
Newer platforms (e.g., TikTok, etc) may draw more ad dollars; thus, Google & Meta may face stiffer competition, possibly shifting their business models accordingly. -
Costs & strategy may change:
As the tools become more advanced and automated, you may need better strategies (e.g., better creatives, first-party data, storytelling) to stay competitive.
✅ What this means for you and your plan
Because you’re planning to use Meta Ads + Google Ads for your Shopee store (and you sell mobile accessories, rattan basket product, etc), here are actionable take-aways given the likely persistence of the platforms:
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Continue investing in these channels — good choice. Because the platforms are likely to remain relevant, you should not abandon them.
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Stay current with new features — since the platforms will evolve, you’ll want to monitor things like:
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For Google Ads: AI-powered bidding/automation, new ad formats.
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For Meta Ads: Short‐form video, immersive ads (AR), strong storytelling (which you’re interested in).
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Focus on storytelling / high‐quality creatives — this becomes more important as ad platforms evolve. You mentioned wanting to use storytelling for your Ugreen charger product with Google Ads — that aligns well with future trends.
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Prepare for regulation/targeting changes — especially if you target markets in or from areas with stronger privacy laws. Keep an eye on updates.
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Consider diversifying — since things will shift, it’s smart to also experiment with other channels (e.g., TikTok Ads, local influencers) so you’re not overly dependent on just Meta + Google.
🎯 Final verdict
Yes — you can reasonably expect Meta Ads and Google Ads to still be available and relevant in 2035. But the way they work will likely differ significantly from today. For your career and your business (as a digital marketer / store owner), this is good news: you’re building skills and using channels that are future-proof (with adaptation).
Great — let’s dive deeper into what the future might hold for the digital-advertising landscape — especially for platforms like Meta Platforms (Meta) and Alphabet Inc./Google Ads — and what it means for you as someone running e-commerce + digital marketing.
🔮 Big picture: Market growth & dominance
Here are some key trends and projections through ~2030 (which give signals through to 2035)
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The global digital advertising market is projected to reach around US$1 trillion+ by 2030. One report estimates about USD 1.16 trillion by 2030.
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In Indonesia specifically, digital advertising is growing fast — the Indonesian market was valued around USD 2.8 billion in 2023 and is forecasted to keep growing.
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The dominance of big platforms is expected to increase: one estimate says Alphabet, Amazon and Meta will control ~60% of total ad spend by 2030 (excluding China) in the global ad market.
Implication for you:
This is good news — the channel you’re focusing on (digital ads) is growing, not shrinking. So your investment in platforms like Meta Ads + Google Ads has a strong “future-proofing” angle.
But growth also means increased competition, so you’ll need to get better (in terms of storytelling, targeting, creative, data) to stand out.
⚙️ How the platforms themselves will evolve
Here are some expected changes in how ad platforms will work by ~2030-2035:
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Automation + AI‐driven creative & targeting
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Meta reportedly plans to allow brands to generate full campaigns via AI (images/videos/text + targeting) by ~2026.
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The growth of video, mobile, in‐app formats, and newer ad placements will continue. For example: short‐form video ads, connected TV ads, etc.
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Advertising will rely more on “smart” data usage, machine learning, predictive analytics.
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Privacy & regulatory shifts
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As user data becomes more regulated (cookies being deprecated, privacy laws, etc), ad platforms will shift how targeting works.
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The increase of regulation might reduce some “old‐school” targeting methods, which means you’ll have to lean more into high-quality creatives and first-party data (your own store/customer data).
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Channel & format diversification
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While search & social will remain strong, alternative channels (short‐form mobile, live streaming, in-app, interactive ads, AR/VR) will gain more share.
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Because ad spend is shifting from traditional media (TV, print) to digital.
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Increased competition and sophistication
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With more advertisers entering, bid prices may increase (especially for the most desirable placements). Efficiency, targeting, ROI become crucial.
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Platforms may favour advertisers who deliver higher engagement/quality (because they want to maintain user attention).
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🎯 What this means for your strategy (Shopee store + you learning digital marketing)
Since you’re selling mobile accessories, rattan basket products, you want to run Meta Ads + Google Ads — here’s how you can align with the upcoming future:
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Focus on storytelling & creative: As automation and AI handle more of the tactical targeting, your differentiation will come from how compelling your ad is. Example: for your Ugreen PD fast charger, you want a narrative (“fast-charge, safe, made for iPhone COD customers in Indonesia”) rather than just “cheap charger”.
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Use your own data (first-party data): Build an email list, customer database, encourage repeat purchases — this will help you target more effectively as broader cookie-tracking becomes harder.
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Stay mobile-first: Your customers in Indonesia likely use mobile devices heavily (smartphones). So make sure the ad formats, landing pages (in Shopee or your site) are optimized for mobile.
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Test video/short-form formats: Since video ad spend is growing, consider making short vertical videos for your products.
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Measure ROI & set up analytics: Use conversion tracking, attribution modelling. As ad platforms evolve, you’ll want data to optimize.
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Prepare for regulation / changes: For example, if in future you want to run ads across countries or regions, keep an eye on privacy laws in Indonesia and globally.
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Budget for rising competition: As digital ad spend grows, competition will too — expect that effective cost (CPC, CPA) may gradually increase. So ensure your product margin + customer lifetime value support your ad spend.
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Keep learning & adapting: Since the platforms evolve rapidly (new features, new formats, AI tools), your digital marketing skill set needs to stay fresh.
👀 Looking ahead to 2035
While most data covers up to ~2030, we can extrapolate to 2035 with reasonable assumptions:
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The platforms (Google Ads, Meta Ads) will very likely still exist, but their value proposition will evolve: more automation, more AI, perhaps more bundling of ad + commerce + creator ecosystems.
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Some advertising formats or channels may become more mainstream (for example, AR/VR ads, immersive shopping ads integrated with e-commerce).
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The role of huge platforms dominating ad-spend may increase, meaning small advertisers must use them wisely or find niches/unconventional channels.
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Data privacy & user trust will become ever more central; you may see more “walled gardens” (platforms where data is controlled) and more requirement to show value/quality.
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For Indonesia and similar markets, mobile + social will continue to accelerate; local platforms/influencers will play bigger roles alongside global platforms.
