📊 Google Analytics 4 (GA4) – Website Analytics

This project focuses on implementing and analyzing Google Analytics 4 (GA4) to track user behavior and website performance effectively.

I handled GA4 setup and configuration, including event tracking, conversion setup, and audience analysis. The insights gained were used to understand user journeys, improve engagement, and support data-driven marketing decisions.

Key Skills:
GA4 Setup · Event Tracking · Conversion Analysis · User Behavior Insights · Website Performance Analytics