📌 Meta Ads Local Awareness & Traffic Campaign

This portfolio showcases a Meta Ads local campaign designed to increase awareness and drive traffic for a food & beverage business in Banda Aceh.

The campaign focused on reaching highly relevant local audiences with cost-efficient ad delivery and strong engagement performance.

👤 My Role

Meta Ads Specialist | Digital Marketing Strategist

I handled the full campaign lifecycle including planning, audience targeting, ad setup, optimization, and performance reporting.

🧩 Project Description

This Meta Ads campaign was created to support a local food & beverage business in Banda Aceh.

The main objective was Traffic (Link Clicks), aiming to attract nearby potential customers within a 5–8 km radius.

The campaign targeted users aged 20–55 who showed interest in food, dining, and local lifestyle activities.

⚙️ Strategy & Execution

• Local radius targeting (5–8 km from business location)
• Age targeting: 20–55 years
• Interest-based targeting related to food & dining
• Video ad creatives optimized for local relevance
• Automatic placements across Facebook & Instagram
• Daily performance monitoring and optimization

📊 Campaign Results (30 Days)

The results demonstrate high ad relevance, excellent click-through rate, and very efficient cost performance for a local campaign.

🔗 Campaign Proof

Video ad performance proof will be shared via YouTube:

▶ View Campaign Video Proof

🛠 Skills & Deliverables

• Meta Ads Campaign Setup & Management
• Local Audience Targeting Strategy
• Facebook & Instagram Advertising
• Traffic & Awareness Optimization
• Performance Analysis & Reporting
• Budget Optimization

🏁 Conclusion

This campaign highlights my ability to execute high-performing local Meta Ads campaigns with strong engagement and low cost.

By combining accurate targeting, effective creatives, and continuous optimization, I help local businesses grow visibility and attract nearby customers.